Boasting a stellar cast including Akshay Kumar, Riteish Deshmukh, and Abhishek Bachchan, the multi-starrer film ‘Housefull 5’ has become one of the most anticipated films of the year. The film's craze has skyrocketed among audiences since the trailer release.
Housefull 5: Akshay Kumar's highly anticipated film ‘Housefull 5’ has already created a buzz at the box office even before its release. The trailer release triggered an overwhelming frenzy among viewers, resulting in phenomenal advance bookings. Notably, ‘Housefull 5’ has already raked in over ₹100 crore before its release, a significant achievement for any Bollywood film. Let's delve into how Akshay Kumar's film achieved such substantial earnings from non-theatrical and advance bookings.
The Secret Behind ‘Housefull 5’s Earnings: ₹135 Crore Non-Theatrical Business
‘Housefull 5’ is directed by Tarun Mansukhani, known for his distinct style in comedy films. The film's budget is reportedly around ₹375 crore, with ₹150 crore allocated to promotions. The production cost alone is approximately ₹225 crore, making it the most expensive comedy film to date.
However, the most remarkable aspect is that the film has already generated over ₹135 crore in non-theatrical revenue before its release. This includes:
- Satellite Rights: The sale of television rights has generated substantial revenue.
- Digital Streaming Rights: Rights for release on OTT platforms have also fetched a significant amount.
- Music Deal: The rights to the film's music have also been sold for several crores.
These three sources have provided the film with a robust financial foundation, crucial for any large-budget film.
Massive Screen Count and the Magic of Advance Bookings
‘Housefull 5’ will be released across approximately 5000 screens in India, a substantial number indicating a large-scale release. Such a wide screen count significantly increases the film's earning potential. The anticipation for the multi-starrer comedy among viewers is immense, leading to record-breaking advance bookings.
Ticket bookings surged after the trailer release, and trade analysts predict initial collections to exceed ₹100 crore. This enthusiastic audience response clearly indicates that ‘Housefull 5’ will draw large crowds upon its release.
Facing Stiff Competition: A Clash with ‘Thug Life’
The clash between ‘Housefull 5’ and Mani Ratnam's ‘Thug Life’, starring Kamal Haasan, is a major talking point in the film industry. Both films are releasing simultaneously, creating intense box office competition. However, ‘Housefull 5’ has already strengthened its position with its vast screen count and advance bookings. Despite this clash, ‘Housefull 5’ is sure to face stiff competition, but its b hold among viewers cannot be denied.
A Unique Experiment: A Murder-Mystery with Two Climax Versions
To enhance the excitement surrounding ‘Housefull 5’, the makers have opted for a unique approach. The film will have two distinct climax versions upon release. Both versions will feature different murderers within the murder-mystery plot. This experiment, a first in Bollywood, has further piqued audience curiosity.
This innovation is expected to increase the film's impact on viewers and boost theatre attendance. The film industry is highly enthusiastic about the makers' experiment.
How Much Does ‘Housefull 5’ Need to Earn to Be a Hit?
‘Housefull 5’ has a total budget of ₹375 crore, encompassing production and promotional costs. Therefore, to be considered a box office hit, the film needs to earn approximately ₹325 crore or more. Surpassing this figure will not only cover the investment but also generate profit.
