The Life Insurance Corporation of India (LIC) has achieved a historic milestone. On January 20, 2025, LIC sold 588,107 life insurance policies within just 24 hours, securing a Guinness World Record. This achievement is a testament to the hard work and dedication of LIC's 452,839 agents who collaborated nationwide to accomplish this feat.
Guinness World Records Confirmation
LIC's extraordinary performance has been officially recognized by Guinness World Records. LIC stated in its announcement that this established a new global benchmark for agent productivity in the life insurance industry within a 24-hour period. The Guinness World Records team lauded LIC's network's outstanding performance, calling it a historic day.
Success of the ‘Mad Million Day’ Initiative
This success was part of LIC's ‘Mad Million Day’ campaign, initiated by LIC's MD and CEO, Siddhartha Mohanty. On January 20th, Mohanty urged every LIC agent to sell at least one policy. This appeal resonated powerfully, and agents across the country worked tirelessly to break records. Speaking on this occasion, Mohanty stated, “This is a testament to the unwavering dedication, skill, and work ethic of our agents. This record reflects our deep commitment to providing financial security to our customers and their families.”
This remarkable achievement by LIC has not only set a new benchmark in the insurance sector but also demonstrated the power of hard work and collective effort by Indian agents. This success is a result of the trust placed in every agent and customer. If you also wish to secure the financial future of yourself and your family, learn more about LIC policies today and choose a plan that suits your needs.
