OpenAI, one of the world's most prominent AI companies, has added a new and highly useful feature to its popular chatbot, ChatGPT, poised to revolutionize the way we shop.
Technology Desk: OpenAI's ChatGPT chatbot has consistently remained in the tech spotlight. The company continuously refines its AI model and introduces updates to enhance user experience and interactivity. Recently, the addition of an image generation tool to ChatGPT gained rapid popularity, particularly the feature allowing users to transform photos in the style of Ghibli animation, attracting millions of users. Now, OpenAI is preparing for another significant leap.
The company has announced that ChatGPT users will now be able to shop directly within the app. This move is considered a direct challenge to search engine platforms like Google, as users can not only ask questions but also search for and purchase products with the help of AI. This step by OpenAI could redefine the utility of chatbots.
What's the new feature?
OpenAI has significantly updated ChatGPT's search mode, making shopping a more intuitive and visual experience. This update particularly benefits users who prefer online shopping to be fast, accurate, and convenient. The new feature provides ChatGPT users with:
- Clear product visuals
- Complete details
- Price information
- Ratings and reviews
- Direct purchase links
- All available within the same chat interface.
This functions similarly to a Google search, but with the difference of providing more precise and personalized results directly related to user needs.
Direct Competition to Google
OpenAI's move directly challenges search engines like Google. While Google displays results based on advertising and SEO, the shopping data in ChatGPT will be non-sponsored and authentic. The company clarified that the displayed product links are not advertisements but sourced from relevant and trustworthy sources.
Who can use this feature?
This feature is gradually being rolled out to free, plus, pro, and even logged-out ChatGPT users. Essentially, any user, subscriber or not, can utilize this feature. Currently, the update is limited to certain regions, but will become globally available in the coming days.
OpenAI claims that over 1 billion searches were conducted using ChatGPT's search mode in the past week. This itself demonstrates a shift in user preference towards AI search engines over traditional Google searches.
