Popular social media platform Reddit announced the launch of its AI-powered translation feature in India on Tuesday. This new feature allows users to read Reddit posts translated into Hindi.
Reddit: The social media platform Reddit has announced a new feature for Indian users, making the user experience more accessible in Indian languages. With this new feature, posts on Reddit can now be translated into Hindi. Furthermore, they claim Bangla language support will be added within the next few months. This move comes in response to the growing number of Reddit users in multilingual countries like India.
Hindi's Growing Influence in India
Reddit, primarily an English-language platform, is now planning to expand its reach by incorporating more Indian languages. Hindi is spoken by approximately 528.3 million people in India, representing about 43.63% of the country's total population. This is why the company prioritized Hindi first, intending to include other major Indian languages like Bangla subsequently.
The company believes a significant number of Indian users are not comfortable posting in English. This translation feature will prove extremely useful for them, not only helping them read posts but also providing a new opportunity to share their thoughts.
Reddit's New AI-Based Translation Feature
Reddit's new AI-powered translation feature is based on machine learning. Its aim is to allow users to read posts they can understand in their primary language. This feature is smart enough to translate a post into the user's default language if a user posts in another language. For example, if you use Reddit in Hindi, any English post will appear in Hindi.
Furthermore, this translation feature isn't limited to posts. Users can now also view comments in their preferred language. According to Reddit, this feature will be available for both posts and comments, providing users with a better and more personalized experience.
How to Use the Translation Feature?
Using this new Reddit feature is quite simple. Now, on the Reddit app (Android, iPhone) and website, users will see a new button above the post labeled "Translate." By clicking this button, users can view the post in their chosen language. An 'Original Language View' option will also be available, allowing users to view the post in its original language.
This feature will be a great help for users who are more comfortable reading or writing posts in their mother tongue instead of English. This will increase the importance of Hindi and other Indian languages on the Reddit platform and also enhance user engagement.
AI Answers Feature Also Launched
Last week, Reddit launched another AI-powered tool in India, AI Answers. This tool helps users quickly and accurately find information on the platform. The purpose of AI Answers is to provide users with accurate and quick answers to their questions, drawn from Reddit's vast data.
Reddit's Expansion in India
This new initiative by Reddit could be a significant boon for Indian users. Reddit has taken this step to make its platform more localized and user-friendly in India. While Reddit has incorporated Indian languages into its website and mobile application, features like AI Answers aim to provide users with a richer experience.
In the future, this translation feature is likely to be extended to other Indian languages such as Tamil, Telugu, Marathi, etc. This move is expected to make Reddit more popular in India and encourage Indian users to incorporate it into their daily lives.
