Apple will not be announcing a major, upgraded version of its voice assistant, Siri, at its upcoming annual Worldwide Developers Conference (WWDC) 2025. A Bloomberg report indicates that the company will instead focus on enhancing previously announced Apple Intelligence features. According to the report, Apple's current strategy regarding Siri is one of cautious, incremental progress.
No Major Siri Announcements Expected at WWDC 2025
No significant Siri-related announcements are expected at the WWDC 2025 event. This June event typically showcases Apple's major technology updates; however, the company appears to be taking a more measured approach this year. Last year's WWDC 2024 featured a demonstration of Siri's AI-powered version, but it has yet to be released to users. Consequently, the company prefers not to announce new features until they are fully ready. Therefore, there will be no major surprises concerning Siri this time.
Limited, Refined AI Features Coming in iOS 19
The report suggests Apple's focus will be on introducing select, fully developed AI features with iOS 19. These features will fall under the Apple Intelligence brand, introduced last year during iOS 18. Two key AI features may be included in the new update:
iPhone Charging Time Estimation Feature – This feature will allow the iPhone to predict its remaining charging time. This prediction will consider battery health, charging speed, and device usage patterns.
AI Virtual Health Coach – A new virtual coach is being developed, leveraging health data from the Apple Watch and iPhone to provide users with health advice and notifications. Using AI, it will analyze fitness trends to help users improve their routines.
Siri and Apple Intelligence: Two Distinct Strategies
Apple is preparing to distinguish Siri and Apple Intelligence as separate entities. The company aims for users to perceive them differently. Siri's development will continue, gradually enhancing its intelligence, but Apple is avoiding rushing the process. The company's focus is on ensuring that any new features are thoroughly tested and ready for users.
While a demo of Siri's AI version was shown last year, it hasn't yet reached all users. Apple believes premature announcements of incomplete features can disappoint users. Therefore, the company will prioritize complete preparation before releasing any major updates to ensure a better user experience.
Status of Last Year's Features
Apple is preparing to distinguish Siri and Apple Intelligence as separate entities. The company aims for users to perceive them differently. Siri's development will continue, gradually enhancing its intelligence, but Apple is avoiding rushing the process. The company's focus is on ensuring that any new features are thoroughly tested and ready for users.
While a demo of Siri's AI version was shown last year, it hasn't yet reached all users. Apple believes premature announcements of incomplete features can disappoint users. Therefore, the company will prioritize complete preparation before releasing any major updates to ensure a better user experience.
Reasons for Apple's Cautious Strategy
Apple is taking a deliberate approach to the AI race. The company recognizes that Google and OpenAI have already established b market positions with their advanced AI features. Releasing an unprepared feature that underperforms could damage user trust and the brand's image.
Therefore, Apple aims to thoroughly test every new AI tool or feature before launch. It focuses not only on the technology itself but also on its security, user experience, and reliable performance. This explains the company's strategy of slow, but confident, advancement in the AI field.
What Will Users Get This Time?
While a major Siri upgrade may not arrive this year, iOS 19 will likely include some smart and useful features. The most notable is charging time prediction, allowing the iPhone to estimate its full charge time. Additionally, a new AI-based virtual coach in the Health app could offer health advice and personalized fitness suggestions based on Apple Watch data.
Apple is also preparing to introduce specialized AI tools and APIs for developers. This aims to enable app developers to integrate Apple Intelligence features into their apps, creating smarter, personalized experiences for users.
If you were expecting a completely revamped AI version of Siri at WWDC 2025, you may be slightly disappointed. Apple is currently prioritizing a slow, steady pace of change. This strategy reflects the company's serious commitment to AI, but without undue haste.
