The upcoming film "Kubera," starring Dhanush and Nagarjuna, is now slated for release on June 20, 2025. Initially scheduled for April 2025, the release date was pushed back due to delays in post-production.
Prime Video Threatens Kuberaa Makers: The highly anticipated film "Kubera," featuring South Indian cinema superstars Dhanush and Nagarjuna, is once again in the headlines. While the film has already generated significant buzz due to its star cast and director, it's now attracting media attention because of a contentious situation related to its OTT deal.
Film producer Sunil Narang revealed in an interview that Prime Video, the OTT platform, has threatened a financial penalty of ₹10 crore if the film's release date is further delayed. This highlights the growing influence of OTT platforms in the industry and the pressure they exert on producers.
Initially Scheduled for April, Now Releasing on June 20
"Kubera" was initially slated for release in April 2025. However, delays in post-production, particularly with technical aspects and visual effects, led to the postponement to June 20, 2025. The producer stated that they did not want to compromise on the film's quality, hence the extension.
OTT Pressure: ₹10 Crore Deduction for Delayed Release
In an interview with a popular web portal, Sunil Narang explained that they sought permission from Prime Video for a July release, but were denied. The OTT platform explicitly stated that if the film doesn't release on the scheduled date of June 20, they will deduct ₹10 crore from the agreed-upon amount. This underscores that despite the makers' concerns about quality, the OTT platform's commercial terms take precedence.
The System, Not the Actors, is at Fault – Producer's Candid Opinion
Responding to the OTT pressure, Sunil Narang also commented on the frequent questioning of actors' salaries. He argued that India's population of 1.45 billion has only a few superstars, whom he considers akin to deities. He believes the problem isn't the actors but the system, which prioritizes profit regardless of the film's success or failure. He implies that distribution and OTT platforms always secure their share, irrespective of the film's outcome.
"Kubera" is a Pan-India Film
"Kubera" is a pan-India film shot in Tamil and Telugu, and dubbed into Hindi, Malayalam, and Kannada. It is directed by Shekhar Kammula, known for his sensitive subjects and compelling narrative style. Besides Dhanush and Nagarjuna, the film features Rashmika Mandanna, Jim Sarbh, and Dalip Tahil in prominent roles. The film's trailer has already garnered significant buzz on social media, generating considerable excitement among fans.
