Popular Chinese social media influencer couple Sun Kaihong and Guo Bin, known online as @Caihongfufu, recently announced they are taking a break from livestreaming.
Beijing: Influencer couples are rapidly gaining prominence in the social media world, and when it comes to China's most popular influencer couple, the names Sun Kaihong and Guo Bin come to mind. This couple, known as @Caihongfufu, not only built their reputation through livestreaming but also earned millions of yuan daily.
However, the couple has decided to take a significant break from livestreaming, a decision made while earning over four million yuan (approximately $550,000 USD) daily.
Reasons for the Livestreaming Break
Over the past five years, Sun and Guo went live over 1,000 times, engaging with their fans. During this period, they streamed for eight hours daily, managing their online business while caring for their four children. However, fatigue, throat problems, and insufficient time for their family led them to decide on a livestreaming break.
Sun explained that this decision wasn't easy, as they continued working throughout four pregnancies. Despite this, neglecting their health and family needs made them realize the need for self-care. They are now planning to connect with their fans through alternative methods.
A Journey Starting with a Love Story
Sun and Guo's journey is incredibly inspiring. Initially, the couple worked in the insurance sector and lived in a small room. In 2020, they posted a video about their love story, which went viral on social media, garnering 3 million followers within a year. Subsequently, they started selling products through livestreaming and established themselves as leading online sellers in China.
Daily Earnings Exceeding 4 Million Yuan
By 2022, Sun and Guo's business had grown to the point where they achieved sales of 230 million yuan (approximately $31.5 million USD) in a single day. On average days, they were earning around 4 million yuan (approximately $550,000 USD). This success not only transformed their lives but also enabled them to include their family and parents in their business. They now reside in a large house, experiencing a significant improvement in their living standards.
The Price of Success
While Sun and Guo's success story is inspiring, they also realized that every success comes at a cost. Sun stated in an interview, "We struggled a lot, but by working constantly, I lost myself and my family." Throat problems, lack of time for their children, and mental fatigue forced them to realize the need for a break.
Support from Followers
When Sun shared their decision to take a livestreaming break with their fans, they received overwhelming support on social media. Fans wrote messages such as, "You've earned enough, now rest; health comes first." Thus, despite their success in the social media world, their followers understood and supported their decision.
What's Next for @Caihongfufu?
Sun and Guo have clarified that this is a 'break,' not a permanent retirement. They may adopt shorter livestreaming sessions, teamwork, or explore new content creation and brand management strategies in the future. Their decision highlights that the path to success can be demanding and exhausting, but the importance of mental and physical health cannot be ignored.
