Apple is adding AI-powered tags to the App Store, making it easier for users to find relevant apps and giving developers control over them.
Apple consistently works on new technologies to enhance the experience for its iPhone and iOS users. In line with this, the company has undertaken another significant technological initiative that could completely transform how apps are discovered on the App Store. Apple is adding an AI-powered tags feature to the App Store, helping users find more accurate, useful, and relevant apps.
WWDC 2025 Unveiling
Apple announced this new feature during the Worldwide Developers Conference (WWDC) 2025. Reports suggest Apple will use its in-house AI model to automatically generate tags for apps. These tags, referred to as 'App Store Tags,' will be created based on the apps' functionality, features, and utility.
How Will the AI Work?
Apple says this AI model will deeply scan information about apps available on the App Store. This includes the app's description, category, metadata, screenshots, and other in-app details. Based on this information, the AI will generate specific tags for each app.
For example, if an app offers features like fitness tracking, heart rate monitoring, and calorie counting, it might receive tags like 'Fitness Tracker' and 'Health Monitor'.
How Will Users Benefit from Tags?
This new tag feature will not only simplify searches but also help users find better apps suited to their needs. When a user clicks on a tag, they will be taken to a new screen listing all apps and games related to that tag.
This feature will be far more advanced than the existing 'You Might Also Like' feature, which provides general suggestions. The new tag feature will offer a curated app collection tailored to user needs.
Developers Will Also Have Control
Apple aims to make this feature transparent and user-friendly for developers as well as users. According to a TechCrunch report, developers will be able to review and accept or reject the suggested tags for their apps.
A new tab will be added to the App Store Connect platform, where they can view and modify the tag information associated with their app.
Final Review by Humans
Although the tags will be generated by AI, Apple has clarified that human review will be conducted before these tags are published. No tag will go live on apps until it's verified by Apple's team.
This step is being taken to prevent any inaccurate tagging or misleading information.
What are the Benefits?
- Faster and Better Search Results: Users will gain access to apps that precisely meet their needs.
- Improved User Experience: Tags will reduce the time and confusion involved in finding the right app.
- Increased Visibility for Developers: Accurate tags will help apps reach the right users, potentially increasing both downloads and views.
- Balance of AI and Human Review: This ensures both quality and transparency.
When Will it Roll Out?
Apple hasn't announced an official launch date, but it's expected that this feature might be gradually rolled out with upcoming iOS updates in the next few months. Initially, it might be implemented in select countries before gradually expanding worldwide.
